Socially responsible investing is commonly defined in
the USA as investing that takes into account the social responsibility
principles of the investor. By necessity this type of investing requires
some consideration of non-financial factors as well as traditional financial
factors.
Prior to the development of public stock and bond
markets, many private investors took character and responsibility of
businesses into account in making their direct investment decisions. The
articulation of a rationale for separation of investment decisions from
responsibility assessments emerged in the 19th century Anglo-American
culture at approximately the same time as the world’s stock markets grew and
professional investment managers emerged.
During this era, there were numerous institutional
investors (such as Quakers) who maintained their own investment policies and
effectively screened out investments that benefited directly from the slave
trade. Other investors (principally churches in the USA) excluded alcohol
from consideration.
This type of “socially responsible” investing is often
called negative screening since it involves eliminating industries that are
considered undesirable or “bad” from consideration as candidate investments
for a person, institution, or fund. Negative screening is the dominant form
of social investing practiced in the USA and accounts for the vast bulk of
the assets ($2.03 trillion out of $2.30 trillion total invested by social
investment managers, according to the Social Investment Forum.
For more general information
on social investing in the USA, you can visit the Social Investment Forum at
www.socialinvest.com.
In European countries such as Germany, labor
organizations exerted power at public companies directly through their role
on managing boards. This model was rarely used in the United States until
quite recently as airlines facing bankruptcy were required to provide board
seats to labor representatives in return for salary concessions.
Beginning in the 1970s, the Interfaith Center for
Corporate Responsibility (ICCR) pioneered the use of the shareholder
resolutions as a means for engaging companies in dialogue on public policy
issues such as labor conditions, environmental and community impacts. ICCR
and its affiliates used the corporate governance rules and the proxy-voting
process to raise a broad set of issues directly to companies. To avoid
confrontations, many public companies negotiate with shareholder activists
and agree to issue reports or change some of their practices.
In the 1980s, activists concerned about the apartheid
system in South Africa began a campaign to exert pressure on companies
through attempts to get institutional investors to divest stock in companies
that did business directly in South Africa. Beginning with the District of
Columbia, many public pension funds developed such policies, and armed with
information from the Investor Responsibility Research Center (www.irrc.org)
on which companies had operations in South Africa, began requiring and
investing in “South Africa-free” funds. While there was significant debate
over the impact (if any) of these divestment activities to South Africans
and the global companies that operated there, Nelson Mandela and other
leaders of democratic South Africa have acknowledged their role when he
called for lifting the sanctions on South African investment in 1993.
Few of the public South Africa-free funds outperformed
their investment benchmarks during their existence. Perhaps as a result, the
majority of institutional investment professionals do not recommend socially
responsible investing and most believe that negative screening restricts
investment opportunities and therefore leads to diminished returns. Put
another way, there is an inevitable cost associated with the privilege of
feeling “more moral.”
In the 1990s, Harvard Business School professor Michael
Porter suggested that better corporate performance in one area of social
concern, the environment, could actually enhance corporate
“competitiveness.” Organizations such as IRRC, Vanderbilt, Michigan, Duke,
and others published empirical studies that demonstrated a financial
advantage obtained by companies that had better environmental performance
than others in their industry.
For more information on the
path breaking research upon which best of class investing is based, click
here to go the RESEARCH section that summarizes 40 important studies.
For more information on how
LGA’s investment philosophy is built upon this “best of class” research
base, visit INVESTMENT PHILOSOPHY
From this research, a new type of social investment
strategy was borne: “best of class” environmental investing or
“sustainability investing.” While the field is still relatively new, LGA
products have performed better than their benchmarks and disproved the
notion that there is inevitably a cost to a “cleaner portfolio.”
For more information on
distinctions between conventional negative screening and LGA’s approach to
“best of class” investing, visit THE LGA DIFFERENCE.
For information on the
financial performance of LGA products versus industry standard benchmarks,
visit FINANCIAL PERFORMANCE.
Caveat Emptor (Let the buyer beware)
Since all investors, even social and environmental investors, do not
share the same values, the Wall Street Journal and other observers note that
there are significant differences between the holdings of various socially
“responsible” investment managers. At LGA, we believe that it is vital for
investors to understand both the nature of the values the investor hopes the
manager will respect and also the nature of the financial strategies that
result from social investment manager decisions. Please read the
LGA
DIFFERENCE to understand the key differences between LGA’s investment
strategy and classical social investing strategies.
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